FMP

After I generated an alphabet of custom type using Helvetica Neue Bold Condensed as a skeleton I placed the letters together which were relevant to state 'UCLAN SNOWSPORTS'

It then dawned on me that in print will be in white and I should make the type bold after digitally generating it.

I chose to then stretch out UCLAN to make a strong piece and laid them out evenly.

Which is when I thought it would be an interesting concept to overlap the two and place a clear strike through of type around them.

I attempted to overlap them with UCLAN at the front but it didn't work.

I then thought I could neaten it up a little by condensing it further by making it a kind of badge.